The Lighting Industry
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Jan 3, 2020marketing
Here’s the thing - in order to get more traffic to your website, you need to boost your search engine rankings. One way to rank well, and to subsequently generate more organic traffic, is to gain backlinks from credible websites in your industry.
But getting backlinks from big-name publications and eCommerce businesses can take a lot of time and laborious effort. Success often involves networking, content marketing, and utilizing the right tools.
Are you looking to diversify your backlink profile in 2020? If so, here are some tips on how you can get more hyperlinks pointing to your site.
1. Create link round-up posts
Link roundups posts, which feature the opinions of industry experts, can generate a ton of traffic, and for good reason.
We're all looking for expert insights and tips to help us succeed in our hobbies, careers and/or business endeavors, and by providing a compilation of tips, and then featuring them on your site, you present useful information to your audience, and additional promotion for those people you include. An extra benefit of publishing round-up posts is that the experts you feature will often re-share, and even link back to the post from their own sites, adding valuable signals to your page.
But even if you don't have the time to put together your own round-up post, getting featured in other people or brand's compilations is likely easier than you think. For example, SEMrush asks for expert opinions through its #SEMrushchat Twitter chat, which is held every Wednesday. Participants who join in on the conversation often get featured in SEMrush's blog posts, and/or retweeted on their Twitter page.
Getting featured in link round-up posts is a simple way to help you get a backlink from a reputable site, helping improve your discoverability, and boost brand awareness. A good tip is to find publications in your industry that create roundup posts and start following them to identify potential opportunities.
2. Give interviews
When it comes to getting press for your business, getting published on more sites will always be better. But getting exclusive promotions often takes a lot of time and money.
One way you can get ahead is to get in touch with journalists through HARO (Help A Reporter Out). HARO is a free service which enables users to get in touch with journalists that are seeking sources for their upcoming stories. Rather than you having to seek out relevant journalists yourself, a list of opportunities will come to you - all you need to do is to reply to their queries for a chance to get featured, and get a mention or backlink to your website.
Some of the media outlets which use HARO are The New York Times, Mashable, TIME and Reuters, among many more.
3. Guest Blogging
Guest blogging can be a great way to build backlinks - but it’s often easier said than done.
You may have a hard time getting guest posts published on reputable sites, as they get a ton of requests. And even if you do pitch a good topic, you can end up waiting for months to get a reply from the website’s editorial department, as they manage their various priorities.
Instead of sending pitches that'll be left unanswered, another option to consider is to connect with skilled authors on Link-able. The platform claims to have a stable of elite authors with great portfolios, people who have already been published on many of the top sites, including Forbes, Entrepreneur and The Huffington Post.
Utilizing these established writers will make your pitch more appealing, increasing the likelihood of being published.
You can post a project on Link-able, describing your website and your backlink needs. Authors who write about similar topics and industries can then send you applications offering to build relevant links.
Since these writers already have connections, they can more successfully get in touch with editors, and get guest posts published on your behalf.
4. Connect with clients
You don’t necessarily need to look too far to get reputable backlinks. You can also connect with clients who have well-established websites and digital presences, and get guest posts published on their blogs.
Not only will this help you get backlinks from their website/s, but they'll also get free, quality content in return. That’s a win for both sides.
5. Post case studies and industry statistics
Rather than creating backlinks by reaching out to websites, you can also get the links to come to you instead.
Keep in mind that content creators often link to statistics and research-backed case studies. If one of your blog posts is awesome, and jam-packed with original, data-driven insights, then you're increasingly likely to get others linking back to it. This is why creating case studies can help you gain more visibility in your niche, and provide more opportunities for backlinks.
For example, Brian Dean has gained fame in the marketing industry by creating case studies and publishing actionable content on his blog. He used the 'skyscraper technique' to increase his search traffic by 110% in just four days.
The Skyscraper Technique involves a three-step process:
1- Find link-worthy content
2- Make it even better
3- Reach out to the right people
Dean's posts often feature screenshots and step-by-step instructions, so that readers can replicate his tactics themselves. He also adds relevant statistics so industry experts will link to the studies cited in the post.
By using this technique, one of Dean's blog posts drove more than 300,000 referral visitors to his website.
6. Monitor your competitors
You should also consider monitoring your competitors’ mentions in forums and social media.
While you can easily stalk your competitors’ mentions on Twitter, you can use tools like Mention to get notifications about broader online conversations.
If a customer has a query about your competitors’ product, you can reply first and use this opportunity to promote your products instead. This technique will help you get potential customers to consider your product, and increase your chances of earning backlinks too.
7. Connect with experts on Facebook groups
There are Facebook groups for everything, so you’re bound to find at least a few related to your business.
You can join Facebook groups in your niche or industry to connect with bloggers and marketers.
And while you can reach out to these people through Facebook posts or messages, don’t limit yourself. Add value to the group by sharing relevant industry trends and insights. You can even share your own content - but always ensure it's of high relevance to your audience.
By connecting with marketers or industry professionals, you may get opportunities to get more backlinks, and grow your customer base.
When you’re constantly reaching out to get backlinks, and constantly waiting for replies, it’s easy to feel hopeless. However, there are ways in which you can generate backlinks by trying strategies like this which most marketers simply aren’t using.
Instead of blindly reaching out to websites, create quality content that people will want to link to. Rather than creating promotional blog posts, seek interview opportunities, and participate in link round-up posts. Keep trying and you’ll eventually start to see increases in your backlink profile - and SEO benefits as a result.