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MAR, 2022digital marketing
L’Atelier du Miel was founded in 2013 by 3 urban young men, an architect, an engineer and a business consultant as a personal journey to reconnect with nature. L’Atelier du Miel has quickly emerged as a loved startup that wishes to share its discoveries with its customers and to help them immerse themselves in nature, craftsmanship and good taste. L’Atelier du Miel remains faithful to the same homey culture that originally started in the founders’ mother’s kitchen.
Coperon Technologies, in close collaboration with L'Atelier du Miel's marketing team, set up a digital marketing strategy to widen the reach of the brand and introduce it to new global markets such as the UAE and New York. By conducting a full-fledged audit of their digital presence including their website and social media pages as a first step, activities needed were prioritized for an increase of L'Atelier du Miel sales. From newsletters to 360° marketing campaigns, qualified leads were successfully gotten.
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