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La Redoute


Company profile
La Redoute is the largest retail mail order company in France with one of its branches based in Lebanon.

Project objectives

- La Redoute requires its subsidiaries to turn its paper catalogs in an electronic form
- The objective is to reduce progressively the printing of paper catalogs
- The online catalog should respect products categorization and provide a maximum of information about the products
- The online catalog should cover the complete sales cycle from catalog browsing, through cart management ending in payment processing.

Coperon solutions & services

- Coordination with La Redoute France for a complete understanding of the standard catalog database structure.
- Coordination with a french design agency for the defintition of the visual layout.
- Design of the catalog database and development of automated procedures for the import of the master data into Coperon Data Manager database.
- Development of the complete website including online catalog, cart management, order processing and online payment.

Global benefits achieved

- Deployment of an online catalog for La Redoute Liban subsidiary that includes close to 50000 products.
- Classification of the products by brand, categories etc.
- Complete support of online sales, from catalog browsing to online order and payment.