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Micro Conseil International (MCI) is the exclusive distributor of Apple in Africa and the French Overseas departments and territories. MCI’s main objective is to promote Apple products and provide technical and commercial support to its resellers. MCI is part of Midis group, a leading technology group in Africa and the Middle-East.
 
MCI commissioned Coperon for the development of its new corporate website. The website content supports English and French and was completely enriched by Coperon data entry services. A digital marketing strategy, social media and SEO, was defined to keep MCI audience informed about the latest Apple products and news, driving this audience back to the newly developed website. The project was closely managed between MCI, Midis Marketing team and Coperon teams.
 
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