Company profile
Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them.

Business situation: The requirements
Create an online presence for the brand: Develop an e-commerce.
SEO optimization in order to get better indexed in Google SERPs.

What we did:

Coperon assisted Sarah’s Bag team in the development of their eCommerce platform. The activities covered the implementation of a custom design, advice on the organization of the online catalog, products information enrichment and the integration of online payment. Considering that the application of a Digital Strategy is an essential key to success in online sales, Coperon assesses regularly the site activity with an objective to improve the sales; users’ behavior was shared with Sarah’s Marketing team and the website was adapted accordingly. Coperon coaches and assists the Marketing team in the optimization of their digital marketing strategy and the re-alignment of the strategy. 

The outcome:

From the days the site went live, Sarah’s bag witnessed a sustained growth of its market reach.
The robustness of the platform, the quality of the website content and the adoption of a multi-channel marketing strategy maximized the opportunities that concretized into an increase of Sarah’s bag sales.

SEO:

To attract more traffic to the website, Coperon, in coordination with Sarah’s Bag Management, set the appropriate digital strategy to improve the website ranking and visibility, aiming for more sales online.

$detailclientstextleft_713content$

$detailclientstextright_713content$

$detailclientstextinblackbg_713content$

$testimonialtext_713content$

Company profile
Pascale Sloukgi is an interior styling artist and blogger.

Business situation: The requirements
Pascale Sloukgi Interior Styling wanted to empower its online presence and increase their leads.

Project objectives

- Increase brand awareness and exposure to the social media pages
- Create an online brand identity
- Generate leads

Coperon services

- Channels updated
- Content calendar for the social media networks
- Establish an online strategy to meet the main objectives
- Monitor and review the strategy results

Global benefits achieved

- Stronger brand notoriety
- Online campaigns launched

Company profile
CASTALDI LIGHTING was founded in 2011 from the merger between "Ing. Castaldi Illuminazione" and "Norlight", two well-established companies in the lighting industry. These Companies had successfully acquired a prominent position respectively in the Outdoor and Indoor segments, with a particular focus on Office Buildings, Retailing, Public areas etc. and on Specialties applications (e.g. Pharma industry, Hospital, etc.).

Project objectives

- Provide enriched product information to Castaldi clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best Castaldi rich information
- Enrich the compete database with the latest products information based on Castaldi's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of Castaldi clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates in multi-language
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

$detailclientstextleft_713content$

$detailclientstextright_713content$

$detailclientstextinblackbg_713content$

$testimonialtext_713content$

Company profile
La Redoute is the largest retail mail order company in France with one of its branches based in Lebanon.

Project objectives

- La Redoute requires its subsidiaries to turn its paper catalogs in an electronic form
- The objective is to reduce progressively the printing of paper catalogs
- The online catalog should respect products categorization and provide a maximum of information about the products
- The online catalog should cover the complete sales cycle from catalog browsing, through cart management ending in payment processing.

Coperon solutions & services

- Coordination with La Redoute France for a complete understanding of the standard catalog database structure.
- Coordination with a french design agency for the defintition of the visual layout.
- Design of the catalog database and development of automated procedures for the import of the master data into Coperon Data Manager database.
- Development of the complete website including online catalog, cart management, order processing and online payment.

Global benefits achieved

- Deployment of an online catalog for La Redoute Liban subsidiary that includes close to 50000 products.
- Classification of the products by brand, categories etc.
- Complete support of online sales, from catalog browsing to online order and payment.

Company profile
XAL produces luminaires and lighting systems for retail, office, hotel and residential spaces. XAL USA was incorporated in 2001 and is headquartered in New York City. The production facility, research and development, and customer service center is based in Oxford, Connecticut.
They pride themselves on European design, manufactured in America.

Project objectives

- Provide enriched product information to XAL USA clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best XAL USA rich information
- Enrich the compete database with the latest products information based on XAL USA's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of XAL USA clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

$detailclientstextleft_713content$

$detailclientstextright_713content$

$detailclientstextinblackbg_713content$

$testimonialtext_713content$