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GRUPO MCI, founded in 1972 in Barcelona, is an international leading engineering and manufacturer company of integral architectural lighting solutions for indoor and outdoor lighting applications. MCI Light is one of GRUPO MCI brands that provides a new lighting experience to customers, offering a wide range of indoor and outdoor lighting products, many of can be customized to fit specific applications.

What We Did:
GRUPO MCI selected Coperon Technologies for its ability in providing online catalog solutions, capable of managing the multitude of configurations MCI Lights propose and for its proven record in supporting companies from the lighting industry. Based on a design provided by GRUPO MCI, Coperon deployed its Content Management System for the editing of the website corporate pages.

For the online catalog and product configurator, Coperon’s product information management system handled the specificities of the different products families. Rules were set to assist in the product code configuration, options selections, the final generation of a product code and its related product data sheet. Coperon content team handled the enrichment, in Spanish and English, of the website pages and products catalog.

The Outcome:
The deployment of the product code configurator simplified GRUPO MCI need to showcase the large number of possibilities its product lines can offer. Specific generation of products data sheets answered the expectations of GRUPO MCI professional partners, such as lighting designers, architects, engineers…; it provided them with custom designed fixtures to fit their particular applications.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

We have chosen Coperon as our technology partner and solution provider to assist us in the development of our digital identity with the configuration of lighting products and online catalog.

[es]
Hemos elegido a Coperon como nuestro socio tecnológico y proveedor de soluciones para ayudarnos en el desarrollo de nuestra identidad digital con la configuración de productos de iluminación y catálogo en línea.

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GHIDINI LIGHTING, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new GHIDINI LIGHTING product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with GHIDINI LIGHTING ERP system. Once validated, information is published on GHIDINI LIGHTING corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

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Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.

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Company profile
It all started in 1955 when Aziz Abi Aad opened his first shop, AZIZ, in Kantari, Beirut. He quickly established a thriving family business, setting the standards in gourmet products and delicatessen. Driven by a permanent quest for refined goods and delicacies, AZIZ continuously imported the latest products and food trends, diversifying its product line. Alongside an upscale tailor made service, personally provided by the owners themselves, AZIZ attracted an elite of gourmet food connoisseurs.

Business situation: The requirements
Maintain a stable activity on social media networks and reach the local market.
Develop a corporate website and an e-commerce.
Generate leads and increase website traffic (redirected to the e-shop).

Project objectives

- Review the current online presence
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients
- Increase the traffic to the website/e-commerce

Coperon services

- Channels updated
- Community management
- Monitor and review the strategy results
- Social mention monitoring
- Online brand mention monitoring

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched

For the first time, we feel that we are not really “outsourcing” work: Coperon are a team of dedicated professionals who work consciously and meticulously, are number driven and provide support from the heart.

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