Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems...

Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems. Each jewel echoes a different sense of emotion, celebrating what it means to be a woman. 

To showcase her products to clients worldwide and expand her market reach, Nada Ghazal was convinced that e-commerce represents the most appropriate channel to share her creations. However, Nada Ghazal was confronted with the challenge of communicating online the same experience her clients feel when visiting her points of sale. 
 
In close collaboration with its graphic designer and Nada’s guidance, Coperon developed the eCommerce platform, to include all the creations, while recreating a meaningful user experience for clients to shop easily.
 
Nada Ghazal’s marketing team was trained on the usage of the content management solution, required for the update of the eCommerce platform and tracking of the online sales.

Collaboration did not stop there since this was more considered as a first experience, several brain-storming sessions led to the launch of the SEO (Search Engine Optimization) activity with a social media consultation. A global digital strategy was set, implemented and monitored by Coperon to ensure the best representation of Nada Ghazal’s online.

PROJECT OBJECTIVES

• Reflect on Nada Ghazal website, focusing on the emotions that drive the brand and its products,
• Improve the brand exposure to expand the market reach,
• Ensure the best user experience for clients to shop the latest designs.

HOW WE DID IT 

• Deployment of an eCommerce platform, to manage the products catalog and cover the complete sales cycle,
• Training of the marketing team on the usage and monitoring of the eCommerce platform,
• Analysis of the brand presence online and implementation of an SEO strategy.

 

It’s been a great pleasure working with Coperon. Their know-how has put me at so much ease, and their team has been amazing! I feel they are a partner rather than a supplier.

– Nada Ghazal, Founder and creative director

 

WHY COPERON TECHNOLOGIES

• More than 20 years of proven international experience in the implementation of online catalogs and eCommerce platforms,
• Readiness to customize the delivered solution to cope with clients specific needs,
• Full provision of the required services needed to successfully achieve an online sales strategy.

Coperon Technologies accompanied Martinelli Luce in the development of its new website, based on the provided design guidelines...

Coperon Technologies accompanied Martinelli Luce in the development of its new website, based on the provided design guidelines. Coperon CMS, the Data Manager, was deployed and configured to update the website pages content and the permanent review of the product catalog. Comprehensive properties were selected to help narrow the search results and assist the online clients into getting to the right products. Extensive information and material can be downloaded from the products pages.
 
 
Martinelli Luce represents more than fifty years of history dedicated to the production of lamps and lighting systems. Martinelli Luce was born in 1950, in a period buoyant with creative and constructive ferment. Products such as the Cobra lamp by Elio Martinelli or Ruspa and Pipistrello by Gae Aulenti have been or are today present in world-renowned museums such as, for example, New York’s MoMa and the Triennale di Milano.
 
Visit Martinelli Luce

Mozart Chahine is a pioneer in the distribution of musical instruments in Lebanon. In order to widen its market reach and better service its clients...

Mozart Chahine is a pioneer in the distribution of musical instruments in Lebanon. In order to widen its market reach and better service its clients, Mozart Chahine decided to launch its e-Commerce platform. Instruments were classified by categories making it easy for any client looking for a specific instrument. Coperon assisted Mozart Chahine in the deployment of the platform and the integration of the full instruments catalog. A backend was provided to allow the internal update of the products and the website corporate pages.
 
 
Established in 1966 in Lebanon, Mozart Chahine is the biggest musical institution in the Middle East.
Tailoring to the needs of businesses and customers alike, Mozart Chahine offer a myriad of multinational brands with exclusive availability, which gives the ability to offer the widest variety of products and brands ranging from amateur to expert equipment.
 
To know more about Mozart Chahine, visit Mozart Chahine

Like previous years, Coperon Technologies will attend Light+Building 2020, Frankfurt. Our consultants will be available to meet you!

FAIR POSTPONED DUE TO COVID19.

Like previous years, Coperon Technologies will attend Light+Building 2020, Frankfurt.

Our consultants will be available to meet and provide the latest news about Coperon's achievements and products.

If you are interested to arrange a meeting, please do not hesitate to contact our Sales Team by e-mail: info@coperon.com