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We were looking for a product database that could allow us to easily & quickly upload & update our products. For that matter, Coperon's software was ideal. The real advantage is not only the software itself, but the team behind it. If the software didn't offer a function that we needed, the team was there to tweak & customized it to our needs.

Company profile
CASTALDI LIGHTING was founded in 2011 from the merger between "Ing. Castaldi Illuminazione" and "Norlight", two well-established companies in the lighting industry. These Companies had successfully acquired a prominent position respectively in the Outdoor and Indoor segments, with a particular focus on Office Buildings, Retailing, Public areas etc. and on Specialties applications (e.g. Pharma industry, Hospital, etc.).

Project objectives

- Provide enriched product information to Castaldi clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best Castaldi rich information
- Enrich the compete database with the latest products information based on Castaldi's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of Castaldi clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates in multi-language
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

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Company profile
Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them.

Business situation: The requirements
Create an online presence for the brand: Develop an e-commerce.
SEO optimization in order to get better indexed in Google SERPs.

What we did:

Coperon assisted Sarah’s Bag team in the development of their eCommerce platform. The activities covered the implementation of a custom design, advice on the organization of the online catalog, products information enrichment and the integration of online payment. Considering that the application of a Digital Strategy is an essential key to success in online sales, Coperon assesses regularly the site activity with an objective to improve the sales; users’ behavior was shared with Sarah’s Marketing team and the website was adapted accordingly. Coperon coaches and assists the Marketing team in the optimization of their digital marketing strategy and the re-alignment of the strategy. 

The outcome:

From the days the site went live, Sarah’s bag witnessed a sustained growth of its market reach.
The robustness of the platform, the quality of the website content and the adoption of a multi-channel marketing strategy maximized the opportunities that concretized into an increase of Sarah’s bag sales.

SEO:

To attract more traffic to the website, Coperon, in coordination with Sarah’s Bag Management, set the appropriate digital strategy to improve the website ranking and visibility, aiming for more sales online.

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Company profile
It all begins with a passion for light. For 30 years, XAL has been working with lighting designers, architects and planner to develop custom luminaires of the highest technical standard, which impress with their style and aesthetics.

Project objectives

- Provide enriched product information to XAL clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best XAL rich information
- Enrich the compete database with the latest products information based on XAL's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of XAL clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates in multi-language
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.