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Company profile
For more than a century, Debbas has been proposing innovative lighting solutions, offering reputable European & American lighting products. 

With the introduction of its new brand, The Light Avenue, Debbas launched one of the first specialized lighting e-shops in the Middle East, designed and enriched to make sure that clients will experience online the same shopping satisfaction.

What we did:

Coperon was chosen by Debbas for its proven experience in providing online catalogs for the lighting companies. The e-Commerce platform was deployed as a backend and configured to handle the specificities of the lighting fixtures. Comprehensive properties were selected to help narrow the results and assist the online clients into getting to the right products. A payment platform was integrated to complete the sales cycle. More than 1000 products references were enriched with their complete technical information. 

The outcome:

From the days the site went live, Debbas witnessed a sustained growth of the website audience that concretizes into new sales opportunities. A digital marketing campaign will be set soon to improve the global reach of the online brand and penetrate new territories. More brands and products will be added permanently to expand the choices offered to clients.

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GHIDINI LIGHTING, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new GHIDINI LIGHTING product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with GHIDINI LIGHTING ERP system. Once validated, information is published on GHIDINI LIGHTING corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

[it]
Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.

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LUCITALIA MILANO, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new LUCITALIA MILANO product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with LUCITALIA MILANO ERP system. Once validated, information is published on LUCITALIA MILANO corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

[it]
Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.

Company profile
CASTALDI LIGHTING was founded in 2011 from the merger between "Ing. Castaldi Illuminazione" and "Norlight", two well-established companies in the lighting industry. These Companies had successfully acquired a prominent position respectively in the Outdoor and Indoor segments, with a particular focus on Office Buildings, Retailing, Public areas etc. and on Specialties applications (e.g. Pharma industry, Hospital, etc.).

Project objectives

- Provide enriched product information to Castaldi clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best Castaldi rich information
- Enrich the compete database with the latest products information based on Castaldi's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of Castaldi clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates in multi-language
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

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