Company profile
It all begins with a passion for light. For 30 years, XAL has been working with lighting designers, architects and planner to develop custom luminaires of the highest technical standard, which impress with their style and aesthetics.

Project objectives

- Provide enriched product information to XAL clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best XAL rich information
- Enrich the compete database with the latest products information based on XAL's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of XAL clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates in multi-language
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

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Nada Ghazal creates timeless fine jewelry with an edge, handcrafted in gold and adorned with precious and semi-precious gems. Each jewel echoes a different sense of emotion, celebrating what it means to be a woman.
To showcase her products to clients worldwide and expand her market reach, Nada Ghazal was convinced that e-commerce represents the most appropriate channel to share her creations. However, Nada Ghazal was confronted with the challenge of communicating online the same experience her clients feel when visiting her points of sale.
In close collaboration with its graphic designer and Nada’s guidance, Coperon developed the eCommerce platform, to include all the creations, while recreating a meaningful user experience for clients to shop easily.
Nada Ghazal’s marketing team was trained on the usage of the content management solution, required for the update of the eCommerce platform and tracking of the online sales.
Collaboration did not stop there since this was more considered as a first experience, several brain-storming sessions led to the launch of the SEO (Search Engine Optimization) activity with a social media consultation. A global digital strategy was set, implemented and monitored by Coperon to ensure the best representation of Nada Ghazal’s online.

PROJECT OBJECTIVES

• Reflect on Nada Ghazal website, focusing on the emotions that drive the brand and its products,
• Improve the brand exposure to expand the market reach,
• Ensure the best user experience for clients to shop the latest designs.

 

HOW WE DID IT

• Deployment of an eCommerce platform, to manage the products catalog and cover the complete sales cycle,
• Training of the marketing team on the usage and monitoring of the eCommerce platform,
• Analysis of the brand presence online and implementation of an SEO strategy.

WHY COPERON TECHNOLOGIES

• More than 20 years of proven international experience in the implementation of online catalogs and eCommerce platforms,
• Readiness to customize the delivered solution to cope with clients specific needs,
• Full provision of the required services needed to successfully achieve an online sales strategy.

It’s been a great pleasure working with Coperon. Their know-how has put me at so much ease, and their team has been amazing! I feel they are a partner rather than a supplier.

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Company profile
Domaine des Tourelles is the oldest Lebanese business winery (since 1868). Located in Chtaura (Bekaa Valley), it produces wines & the famous “Arak Brun”.

Business situation: The requirements
Maintain a stable activity on social media networks and reach local and international markets.

Project objectives

- Review the current online presence 
- Increase exposure to the social media pages
- Increase engagement with followers and potential clients
- Increase the international exposure

Coperon services

- Channels updated
- Community management
- Monitor and review the strategy results
- Social mention monitoring
- Online brand mention monitoring

Global benefits achieved

- Brand exposure established and maintained
- Coherent brand voice tone on all networks
- Online campaigns launched
- Communication with local and international influencers and magazines
- International exposure reached through the social media networks.

Coperon improved our social media awareness in a very short period, using efficient tools and cost effective budget.