Lucitalia Milano

Towards Digital Transformation

LUCITALIA MILANO, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

BUSINESS OBJECTIVES
In order to sort out the current situation, LUCITALIA MILANO set the following project objectives:

Implementation of one global database that centralizes products from both brands/catalogs,
Standardization of properties and values for both brands,
Advanced users profiling to limit access to the catalogs,
Utilization of the final database for online and offline product information sharing.

HOW WE DID IT
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new LUCITALIA MILANO product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.

Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …

Coperon product information management system, iPartner, was deployed locally and interfaced with LUCITALIA MILANO ERP system. Once validated, information is published on LUCITALIA MILANO corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
Product management system integrated within the product life cycle,
Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

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