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Collaborating with Coperon to manage our social media platforms and our e-commerce website has been reassuring and comforting, knowing that we are working with professionals who are able to handle any type of situation the proper way.  All my platforms has been successfully improving and increasing consistently and I am very satisfied with the results. Moreover, it has been a pleasure working with a team that is well dedicated, trustworthy and know how to take initiative. I would recommend them to any other company.

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Company profile
XAL produces luminaires and lighting systems for retail, office, hotel and residential spaces. XAL USA was incorporated in 2001 and is headquartered in New York City. The production facility, research and development, and customer service center is based in Oxford, Connecticut.
They pride themselves on European design, manufactured in America.

Project objectives

- Provide enriched product information to XAL USA clients and distributors
- Faciliate product search to assist catalog visitors in finding the right product to their applications
- Provide the possibility to generate online technical spec sheets that reflect the latest change.

Coperon solutions & services

- Design of a products database that reflects best XAL USA rich information
- Enrich the compete database with the latest products information based on XAL USA's latest catalogs
- Develop a complete online catalog that proposes different search patterns to respond to the variety and expectations of XAL USA clients and distributors.

Global benefits achieved

- A dynamic online catalog reflecting the latest product updates
- A parameterized search for a guided and optimized navigation that assist site visitors to get to the right product for their application
- A rich product data sheet that includes a maximum of product properties, images and attachments
- A possibility to compare similar products side by side and identify the differences.

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Company profile
Sarah’s Bag is a Lebanese fashion house and social enterprise that creates one-of-a-kind luxury hand crafted bags and accessories that empower both the women who make them and the women who wear them.

Business situation: The requirements
Create an online presence for the brand: Develop an e-commerce.
SEO optimization in order to get better indexed in Google SERPs.

What we did:

Coperon assisted Sarah’s Bag team in the development of their eCommerce platform. The activities covered the implementation of a custom design, advice on the organization of the online catalog, products information enrichment and the integration of online payment. Considering that the application of a Digital Strategy is an essential key to success in online sales, Coperon assesses regularly the site activity with an objective to improve the sales; users’ behavior was shared with Sarah’s Marketing team and the website was adapted accordingly. Coperon coaches and assists the Marketing team in the optimization of their digital marketing strategy and the re-alignment of the strategy. 

The outcome:

From the days the site went live, Sarah’s bag witnessed a sustained growth of its market reach.
The robustness of the platform, the quality of the website content and the adoption of a multi-channel marketing strategy maximized the opportunities that concretized into an increase of Sarah’s bag sales.

SEO:

To attract more traffic to the website, Coperon, in coordination with Sarah’s Bag Management, set the appropriate digital strategy to improve the website ranking and visibility, aiming for more sales online.

LUCITALIA MILANO, result from the merge of two historical Italian lighting companies, Ghidini and Lucitalia, offers a complete range of internal and external lighting fixtures. Since each brand managed its own catalog and properties denomination, it was hard for the new company to align and standardize product information across brands. Like any other lighting company, GHIDINI was also concerned about single product information that is disseminated across the company, requiring a lot of efforts to consolidate in order to generate a detailed product datasheet or a catalog.

• Implementation of one global database that centralizes products from both brands/catalogs,
• Standardization of properties and values for both brands,
• Advanced users profiling to limit access to the catalogs,
• Utilization of the final database for online and offline product information sharing.

HOW WE DID IT 
Coperon analyzed the two catalogs' structures and submitted a unified data model for validation. Existing properties and values were reviewed, cleaned and unified. Automatic procedures populated the database required for the implementation of the new LUCITALIA MILANO product information management system, Coperon iPartner. The database, once imported, was reviewed and completed when required, by Coperon content team.
 
Specific functionalities were provided to simplify and assist the users in their daily update: content copy from one product to another, automated graphical material (images, icons…) naming and linking with products, advanced users access restriction to products information …
 
Coperon product information management system, iPartner, was deployed locally and interfaced with LUCITALIA MILANO ERP system. Once validated, information is published on LUCITALIA MILANO corporate website while structured product information can be locally generated on demand for the generation of the products' labels, for specific reporting needs or else.

GLOBAL ACHIEVED BENEFITS

• Unified and up-to-date products data, permanently maintained to reflect the latest products changes,
• Product management system integrated within the product life cycle,
• Hassle-free maintenance of the products data, through a complete outsourcing of the data entry work to Coperon.

WHY COPERON TECHNOLOGIES

• Proven experience in the design and implementation of online products catalog for the Lighting industry,
• Readiness to customize the solutions to cope with Lighting clients specific needs,
• Confidence in a professional lighting industry expert,
• Ability to provide tools that can scale up as the business grows.

Coperon is a perfect partner for a complete outsourcing of our corporate e-initiative. They provide a complete span of services that simplifies communication and support!

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Coperon è il partner perfetto per la gestione in outsourcing dei processi di comunicazione aziendale. Forniscono una gamma completa di servizi che semplificano la comunicazione ed il supporto migliorandone l’efficacia.

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We were looking for a product database that could allow us to easily & quickly upload & update our products. For that matter, Coperon's software was ideal. The real advantage is not only the software itself, but the team behind it. If the software didn't offer a function that we needed, the team was there to tweak & customized it to our needs.